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A Technique for Producing Ideas James Young
Publisher: McGraw-Hill

I thought, “can I really learn something useful from a book only 47 pages. Not to you, of course, because I know that you personally have no particular anxiety about your ability to produce great ideas on demand. [] His book, A Technique for Producing Ideas, is still available today. A Technique for Producing Ideas (Advertising Age Classics Library) A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. I am not going to lie, I was drawn to this book purely because of its size! A Technique for Producing Ideas (McGraw-Hill Advertising · Buy From Amazon. In fact, I've learnt from this book that really, ideas are produced from experiences, knowledge and a tenacious determination to come up with something cool. A.Technique.for.Producing.Ideas.pdf. Offers a step-by-step technique for sparking breakthrough creativity in advertising – or any field. A Technique for Producing Ideas. Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity.